Design

Generate a Brand Kit in One Style: Logo, Icons, Patterns (SVG Workflow)

Brand Kit in One Style,” with a logo mark on the left, six matching icons in the center, and a seamless repeating pattern tile on the right, all using a consistent blue-purple color palette and clean modern layout
Brand Kit in One Style,” with a logo mark on the left, six matching icons in the center, and a seamless repeating pattern tile on the right, all using a consistent blue-purple color palette and clean modern layout

A brand kit isn’t “a logo.” It’s a system.

A real kit includes:

  • a logo mark (and variations)

  • an icon style (set of brand symbols)

  • patterns/backgrounds (for banners and packaging)

  • consistent visual rules (color, geometry, corner language)

If those elements don’t match, your brand feels cheap—even if each asset is “nice.”

This guide shows how to generate a complete SVG brand kit in one style, and package it like a pro.

Core hub for generating brand-ready vectors:

Step 1: Define your brand kit components

Minimum kit (fast but complete):

  1. Logo mark (symbol only)

  2. Wordmark (text-based, optional)

  3. 6–12 icons (features / values / category symbols)

  4. 2 patterns (light + dark)

  5. Color tokens (primary + neutral + accent)

If you want deeper branding context:

Step 2: Pick one style language (don’t improvise)

Choose one:

  • minimal outline

  • bold flat shapes

  • geometric monoline

  • rounded playful

  • retro badge style

Lock rules:

  • corner radius language (sharp/rounded)

  • stroke weight (if outline)

  • fill style (flat vs gradient)

  • detail level (simple vs detailed)

This is what makes the kit feel like “one brand.”

Step 3: Create logo mark variations (3 versions)

Generate 3 forms:

  1. Primary mark (the core symbol)

  2. Simplified mark (tiny favicon-ready version)

  3. Badge version (for stickers, packaging, profile)

If you’re going minimal:

Step 4: Build icons that match the logo

Your icons should share the same “DNA”:

  • same stroke weight (if outline)

  • same corner language

  • same geometric proportions

  • same spacing/padding rules

If you already have Blog 10 workflow:

  • link it here: Build a Full Icon Set (Blog 10)

Step 5: Create patterns that reuse logo geometry

Patterns are easiest when you reuse shapes:

  • take 3–5 brand elements (leaf, star, dot, wave, bolt)

  • repeat them with consistent spacing

  • create one light pattern + one dark pattern

Patterns should be subtle. If the pattern screams louder than the logo, it’s wrong.

Step 6: Package exports (so it’s actually usable)

Create folders:

  • /logo/

  • /icons/

  • /patterns/

  • /exports/png/ (for social previews)

  • /exports/svg/ (source)

Export rules:

  • SVG for all source assets

  • PNG previews for social, thumbnails

  • Ensure clean ViewBox, consistent naming

For export best practices:

  • Blog 6: Export SVG from Figma Correctly

Step 7: Quick QA

  • ✅ icons and logo share style language

  • ✅ patterns reuse brand shapes

  • ✅ favicon version is readable at 16px

  • ✅ everything exports cleanly

  • ✅ assets look consistent in a grid

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Generate your full kit quickly: